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Claudiu
Berechet.

Director, Product Insights
Claudiu Berechet

Data and Product Analytics leader building the AI-native intelligence platform behind smarter customer, product, and revenue decisions. Turning adoption telemetry into measurable growth.

Targoviste, Romania (Remote) claudiu@berechet.com LinkedIn

"Data is not just an infrastructure cost: it is a core product that drives growth and retention. When built with product discipline and AI-native self-service, data transforms from a passive reporting tool into a commercial growth engine."

What I Build & Lead

01

AI-Assisted Tooling & Engineering

Engineering internal analytics tools using Claude Code and AI coding workflows to drive direct cross-sell & upsell impact.

02

High-Scale Product Telemetry

Governing analytics platforms processing 1B+ monthly events with enterprise-grade data hygiene and semantic layers.

03

Behavioral Profiling & Retention

Deploying customer profiling models and real-time pipelines that surface expansion opportunities to customer teams.

04

Agile Leadership & Team Growth

Leading cross-functional data engineering and product teams to modernize enterprise data capabilities.

A Decade of Impact

8x8

Enterprise Cloud Communications
2 Positions Dec 2021 - Present • 4+ Yrs

Director, Product Insights

Targoviste, Romania (Remote)

July 2024 - Present

Lead the Product Insights Lab at 8x8, combining advanced analytics, market intelligence, and behavioral insights to drive data-driven product strategy and measurable business growth. Working at the intersection of product, data engineering, and AI, I build and scale systems that empower faster, smarter decisions.

"What sets my approach apart: I don't just define strategy, I build. Using Claude Code and AI-assisted development, I have personally engineered internal dashboarding and data analysis tools that augmented my team's capacity and generated revenue-impacting insights across cross-sell and upsell motions."

  • Enterprise Data Strategy & AI Readiness: Modernizing infrastructure and integrating emerging AI technologies at scale.
  • AI-Powered Tool Development: Building internal analytics platforms end-to-end using AI coding tools to drive direct commercial impact.
  • Product Analytics at Scale: Overseeing platforms processing 1B+ events monthly with enterprise-grade data governance.
  • Customer Profiling & Segmentation: Deploying advanced models to maximize engagement, retention, and revenue expansion.
  • Data Integration & Enablement: Designing real-time pipelines that surface actionable intelligence for customer-facing teams.
  • Telemetry & Tracking Standardization: Driving unified tracking strategies across multiple product lines.

Sr. Manager, Product Insights

Remote, Romania

Dec 2021 - July 2024

Drove product strategy and growth through market trends, competitor insights, and user and customer behavior analysis.

  • Customer Profiling & Segmentation: Defined ideal customer profiles and implemented advanced segmentation across our install base.
  • Product Analytics Platform: Managed the core analytics platform (1B+ events monthly), including vendor negotiations and enterprise ownership.
  • Data Integration: Built data pipelines to integrate product usage data, empowering customer-facing roles with actionable insights.

Vivre Deco

E-Commerce Leader
1 Position Jan 2021 - Dec 2021 • 1 Yr

Head of Growth

Bucharest, Romania

Jan 2021 - Dec 2021

Led strategic growth initiatives including feature teams, conversion rate optimization (CRO), and continuous UX/UI enhancements for East European e-commerce market leader.

  • Feature Team Leadership: Collaborated with front-end and back-end developers in Tech feature teams to execute continuous growth experiments.
  • Conversion Optimization & RFM: Implemented conversion optimization and strategic RFM segmentation across customer segments.
  • A/B Testing & User Mining: Conducted A/B testing to validate product hypotheses and analyzed user flow patterns.

Oracle

Enterprise Cloud & Software
3 Positions at Oracle Oct 2018 - Jan 2021 • 2.5 Yrs

Development Manager & Creative Lab PMO

Bucharest, Romania

Oct 2019 - Jan 2021

Led the web development team, focusing on data-driven applications and innovative web solutions to support Sales Reps in the competitive cloud market such as gamification portals and enablement web apps. Served as Product Owner for internal R&D at Creative Lab.

  • Agile Project Growth: Oversaw project growth in an Agile environment, developing personalized user experiences leveraging modern frameworks.
  • Research & Enablement: Conducted qualitative and quantitative research, implementing strategic sales communications for EMEA and JAPAC regions.
  • Message Innovation: Innovated key message delivery methods and web gamification frameworks across Creative Lab projects.

Digital Innovation Lead EMEA & JAPAC

Bucharest, Romania

June 2019 - Oct 2019

Partnered with various functions to identify opportunities and develop pilot frameworks for testing new technologies, solutions, and approaches, creating a pipeline servicing Oracle's internal strategic sales communications.

  • Technology Pilots: Developed and tested emerging web technologies and pilot frameworks.
  • Gamification Schemes: Created internal web gamification schemes and complex enablement solutions for sales representatives.
  • Cross-Department Growth: Drove revenue growth by partnering strategically with Tech, Apps, and Oracle Digital teams.

Digital Campaign Manager, EMEA & APAC

Bucharest, Romania

Oct 2018 - June 2019

Managed and created internal communication initiatives for various Lines of Business in EMEA and JAPAC regions, working closely with stakeholders to transmit key business messages to Oracle's Sales Organization.

  • Campaign Strategy: Developed digital strategies for regional campaigns and enablement initiatives.
  • Design & Production: Coordinated ideation meetings with developers and designers, building brand identities, web portals, and email enablement solutions.

American Experience

International Operations
1 Position Dec 2015 - Sep 2018 • ~3 Yrs

Maryland Operations Lead

Bucharest, Romania / Maryland, USA

Dec 2015 - Sep 2018

Managed international operations, visiting partners across Eastern Europe and Asia to oversee recruitment while maintaining relationships with US partners in Maryland and State Department Designated J1 Visa sponsors. Managed airport transportation logistics and housing for SWT participants.

All Friends (allfriends.co)

Brand & Marketing
1 Position June 2013 - Dec 2015 • 2.5 Yrs

Brand Manager

Ocean City, MD / Bucharest, Romania

June 2013 - Dec 2015

Created social media content, oversaw print and digital design materials, and trained sales representatives across partner recruiting agencies in Asia and Europe.

What Colleagues Say

"Claudiu is simply awesome. A former HR colleague of mine had an expression about top talents: “Catch them in the wild.” Claudiu is definitely one to catch in the wild. He is extremely bright, and his expertise spanning domains is truly impressive. He's a tremendous leader who elevates his team and others around him. He works through ambiguity to deliver impressive outcomes. He is decisive, empathetic, and diligent. I truly believe Claudiu is a rising star, and I am excited to be in his corner and follow his journey. I am happy to provide Claudiu my strong recommendation."

MB
Matt Brundage
Streamlining Research @ Rocket | Proven UXR Leader

"Claudiu is a natural born leader, always curious and eager to help a business achieve its full potential. Working with Claudiu was a great opportunity, his analytical mindset and user centered approaches have had a great impact over not only just the products, but the team as well, setting himself up as an example. In terms of collaboration, Claudiu is a great team player, always looking out for the best interests of every stakeholder involved and mediating when needed. I am sure that wherever Claudiu goes, he will not disappoint."

DD
Dorian Dinu
UX Researcher | User Needs Advocate | PM & Strategy

"Claudiu is a brilliant thinker in a wide array of areas, but also has imagination, a strong work ethic, a passion for excellence, and wonderful communication skills. As a UX/design ops leader at 8x8, he helped mature that organization quickly and intelligently, while also working diligently to improve the data analytics capabilities of the broader org to improve product growth strategy and direction. This is an extremely valuable contributor, t-shaped with an amazing range of subject matter expertise and remarkable depth of experience for his age. Cannot recommend highly enough."

GB
Gary Buck
UX Strategy, Research & Design Consulting

"Claudiu is one of the most curious, focused, and determined people I had the chance to work with. During his time with the creative team at Oracle, Claudiu played a major role in defining and implementing agile processes that streamlined our project management and increased efficiency in execution. What impresses me the most about him is his ability to continuously adapt to new challenges in a way that seems effortless. In a short amount of time, Claudiu managed to learn his way into a new role as dev lead. Not only did he research and educate himself about technologies, coding, and infrastructures, but he took all that knowledge to inform new ways of working for his team of developers and push boundaries in dev execution that generated scalable solutions for our organization. He was a great partner for me in bridging the design and dev teams, framing creative work methodologies, and continuously researching new approaches for impactful solutions. Claudiu, above all, is a friend that anyone would like to have. He is always there to support, help, crack a joke, share the most interesting facts from his countless watched documentaries, get nerdy about technologies or, why not, share some of his dog adventures. I am sure, wherever he goes in the future, he is set-up for success, and any team will be lucky to have him."

AD
Andreea Dumuta
Sr. Manager, UX & Digital Design @ Oracle

"Claudiu is the go-to person whenever you need creative input. He's a true 'brainiac', always searching for new ideas and technologies to help the team move faster and easier. Design, development, applications or tools – he's always wired to the latest trends in the market. Claudiu is a very reliable team mate and friend, always there to help and support or offer guidance whenever needed. He's very skilled in design and development as well, making him the ideal team mate to work on complex projects. I hope I will get the chance to work with Claudiu again and I truly recommend him for any creative position."

OG
Oana Guta
Digital & Omnichannel Marketing Manager

"Claudiu is a fantastic innovation hunter and experimenter. He is constantly plugged into all the trends, chases down the latest technologies and ideas. When the experimenter kicks in, he is doing a fantastic job in rallying the whole team for design sprints, trainings, little experiments. He can easily wear different hats: strategist, designer and developer – he might not be coding end-to-end, but he has the necessary know-how to assess the time and skills needed to take any creative project to fruition. He is enthusiastic, a fantastic team player, witty and funny, and a natural born leader. He's just one of those people that everybody loves and that's a rare, precious gift. I would definitely welcome the chance to work with Claudiu again one day."

AP
Anca Pintilie
Global Marketing Executive @ Oracle

Credentials & Formative Years

University of the Arts London

BA (Hons), London College of Fashion, Photography (2012 - 2015)

  • Focus on visual storytelling, digital media, and user perception.

Liceul de Arte „Bălașa Doamna”, Târgoviște

High School Diploma, Architecture Section (2008 - 2012)

  • Specialized study in architectural drafting, structural design, and visual aesthetics.

Certifications & Credentials

Industry Credentials

  • General Assembly: Digital Marketing Circuit Certification
  • General Assembly & Udemy: User Experience (UX) Circuit & Advanced Product Analytics / AI Engineering

Get in Touch

Interested in enterprise product insights, AI-native intelligence platforms, or executive advisory? Drop me a direct message.

Send Email to Claudiu